About the project
When Dr James C. Tucci decided to open his own dental clinic and venture off on his own, I was entrusted to design the branding for his new clinic. The main idea behind the logo was to somehow integrate a pearl in my design. “La Perla” meaning “the pearl”. The gold arch represents a pearl and putting a tooth in front of the pearl to show they treat your teeth as good as pearls. I designed the logo, stationary, branding, signage and manage their social media presence on Facebook and Instagram.